The Context

“The fragmented nature of the European region with its widely varying regulations, health systems, business cultures and different channel infrastructures are a major challenge for ophthalmology start-up companies.”
SO What Market Research, September 2007

No matter the geographic location or the financing involved, the objectives of all medical device start-up companies are the same:

• Ensure strong return on investment
• Build market acceptance for new technology
• Leverage Europe to build overall value

Europe is an attractive market for these start-ups, however, it can pose numerous challenges to companies:

With its intimate knowledge of how to launch medical devices in the EU, as well as its range of services, medeuronet offers a compelling alternative to setting up direct or distributor-based operations.